4 Most Important Things to Do for Promoting Your Mobile App

The mobile app market is more competitive now than ever before. The number of mobile apps across platforms has already touched several million, and there is hardly any niche left out of the reach of mobile apps. With hundreds and thousands of apps in each platform fighting for visibility, top mobile app development company now require the more creative and innovative output to help users discover and download them.

While every marketer is on the hunt for some effective strategy and method to promote an app, here we explain some of the time-tested and effective digital marketing methods.

Hit the market early

Those days are gone when you start talking about your app when it is ready for launch. App marketing should begin way before the app is actually launched. Your marketing resources should be ready to fire just when the design is finalized, and the app is in the development lab. Just when I am fully confident about how the app will look and feel, it is time to hit the market and start communicating with your audience.

It would be ideal to start by figuring out your target audience and the apps that you have to compete with. Now, just try to reach out to the target audience with the key value proposition of your app. Your marketing efforts should ramp up to the release date to create pre-launch buzz and generate interest in your target audience. This will help you get more traction when your app is ready for launch.

Utilize Machine Learning

Machine learning technology has come with an era-defining impact on in-app marketing. Machine learning technology is capable of streamlining information, revealing user insights, and engaging users interactively. Let’s explain some of the advantages of utilizing machine learning for app marketing briefly.

Data Mining: Every app marketer now has access to an overwhelming range of data across different categories. But most app marketers remain clueless about how to utilize this data for app marketing advantage. Machine learning algorithms can help marketers mine the relevant data sets for most useful insights for their app marketing tasks.

Evaluating Customer Value: Marketers spend a lot of time and money in knowing about the different groups of target customers and their respective value for the app life cycle. Machine learning can help them assess customer value more precisely and accordingly target them for app marketing purposes.

Personalizing Marketing Messages: Thanks to machine learning technology, you can know about the effective marketing message and the contextual use of the message more efficiently. Machine learning helps to connect users with the audience with the right message in the right context.

Social Media Marketing

Social media is cheap, easily accessible, and user-centric channels that can easily help marketers to reach out to their target audience. Most importantly, unlike traditional ads and marketing maneuvers, social media conversation and engagement comes with an organic feel that makes users rely more on upon and find helpful for their purposes. This is why social recommendations of products make such a hugely positive impact in boosting sales or precisely downloads in the case of mobile apps or digital products.

Social media also allows marketers to opt for both paid and organic channels to reach out to their audience. Let’s explain the value proposition of these two different types of social promotions.

Organic Promotion: Organic social promotion is mostly about having a social media presence with social pages and profiles for your app, following important people and industry influencers for your niche, create posts that besides informing about your app also help users with relevant information, explanations and insights. The key to successful organic promotion is to build credibility through content and interactions that your audience finds valuable. Instead of being overly promotional in tone, countenance, and content, organic promotion must depend upon the core strength of the social platforms such as conversation, dialogue, sharing, and creating value for a community of users.

Paid Ads: Apart from organic social media promotions, paid ads are also popular across leading social media channels. As an increasing number of brands across the niches are targeting social media ads to promote their business offerings, paid ads in social channels are getting constant traction from the users. Even many proponents of organic marketing in social media are embracing paid ads for a very targeted marketing purpose to reach out to the audience in a particular context and time. As paid ads are getting increased click-through rates, controlled use of social paid ads can deliver a great advantage.

Let us now spare a few words on the choice of social media platforms. For a small business or a startup, it becomes extremely difficult to target too many social media platforms and make a dominant presence, it is ideal to opt for a selective number of platforms that can be most effective. While Facebook and Twitter are irreplaceable as the leading platforms for all kinds of audiences for niches requiring a lot of visual content such as lifestyle, fashion, travel, food, consumer goods, etc. Instagram is a great channel. Pinterest is the leading channel for niches catering to women. LinkedIn is an ideal platform for geeks, techies, and professionals.

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Landing page or a microsite

Do you know, a considerable portion of app installs are referred by landing page links or website links? Yes, building a landing page or a microsite for the app is a critical marketing step that you cannot do without. Landing pages should be created and unleashed on the way up to the app launch to create buzz and get onboard some early enthusiasts.

To make things more interesting and engaging for your audience you can create a small video on your app and embed the same on the website or landing page. If you have created a website for the express purpose of app marketing, you can do content marketing to create an audience and encourage them to click on the deep link and see the app page in App Store or Play Store. Quality content on different topics related to your niche helps an app to generate a serious audience who can take an interest in the value proposition of your app.

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Conclusion

In a competitive time like that of today, marketing an app and getting traction is no longer easy. It needs more creativity, sincere focus, and persistent effort to make your voice heard among the crowd.