How Custom Packaging Boxes Can Change the Consumer Buying Behavior

Custom boxes provide an all-rounder packaging option to the companies where they can choose the shapes of packaging boxes in every size that goes exactly with their product and designs that are representative of their brand in the most effective way. These boxes are made up of recycled paper, which makes them eco-friendly and cost-effective.

Packaging and consumer’s behavior 

The packaging is a science of containing a product in the box that can keep it safe until it reaches in the hands of a customer in one piece, without any damage. Unlike the old times, there are a lot of other purposes that packaging is expected to fulfill to be effective. Packaging plays an important psychological role in the process of making a decision about whether to buy a product or not.

Purpose of packaging 

There is a thin line between the purpose of packaging and feature of packaging. Characteristics of an efficient custom packaging help the companies to achieve the purposes of packaging which are;

• Protection of the product
• Gaining customer’s attention
• Marketing of the product
• Brand recognition
• Building a brand image

Increases competition between the brands and companies the purpose of packaging has shifted from just containment to other factors that directly impact customers and their behavior.

Features of packaging

Features of packing are the ways, tactics, techniques, and tricks used to make representable in the market among the customers. Features are not constant and change according to the product and customer’s requirements and directly affects a customer’s perspective about the product and the company.

• Color

While devising a packaging, it is necessary to choose the color that is right for the product as use of irrelevant and unattractive colors are major turn off for the customers. For example, the use of shocking and screaming colors for a tea packaging looks really odd and does not give a feeling of relaxation and calmness what actually is expected from a product like tea. The most successful and progressing manufacturers know that it is the best way to attract customers by playing with their minds because colors affect the mood directly.

Use of a unique combination of colors can make the product stand out amongst other competitive products.

• Captivating typography 

Eye-catching and the right type of typography instantly grab customer attention from very far away. They automatically feel attracted to the text that is relevant to what they are looking for. To make customers buy your product, it is important to give customers what they are looking for in a product. A big over-sized text in bold colors will not effectively turn heads if the right information is not highlighted. For instance, on a skincare product, it can be the main ingredient, a main purpose of the product, or the skin type that instantly attract customers whereas for electronics it can be warranty or model of the product that is of most concern.

A box that does not specify the purpose of the product is neglected by the customers instantly on the first encounter.

• Impressive designs

The appearance of box packaging is the only thing visible to the customers, depending on which they make all their decisions regarding choosing the right product. To entice customers, it is essential to understand your target audience, market trends, and consumer’s inclination towards products. How customers react to a certain design or packaging explains a lot about their choices when it comes to a particular product.

• Designs that not only represent the theme of the company but also are aesthetically pleasing to the eyes make it impress. Printing technology advancements have made it possible to think out of the box when it comes to alluring prints and patterns because there is no restriction of choice of colors, quality of printing and amount of designing on the box.
• Legibility of the text

Legibility of the information really matters in gaining an appreciation of the audience as the small and messy text comes in lousy packaging. To make your packaging pop in the swarm of colorful products use visible fonts and sizes that go with the colors and patterns on the box.

Customers do not spend a lot of time in the shop evaluating the products according to their use, designing, and functionality. Purchase is made on the outlook of the product. Customers skim through the products and pick up the one that hit them instantly because of their colors or that one word that perfectly fits their need.

• Functionality of packaging 

When customers spend their money, they become so critical about everything related to the packaging. As a company, it is essential to understand the psyche of the customers. There are a lot of products in the market that offers really good and effective packaging, so it is tough to be an all-rounder with your packaging. Loyalty is no such thing unless you are offering something out of the world and give your customers value-added services and still there is a chance that they will switch the moment they see something more beneficial in the same or lesser price. It is clear that to be in consumer’s favorite list; your packaging has to be up to the mark, practical, trendy, stylish, and functional. Functionality comes when the product is not only attractive, but space-efficient, reusable, and sustainable.

• Sustainability

Giving what customers demand is the most responsible and talented packaging decision any company can make. The current environmental situation has shifted the customer’s choice of products from non-ecofriendly to eco-friendly that leaves least or no carbon footprint. Cardboard custom printed boxes are not only pretty but are 100% bio0-degradable and recyclable, which helps in gaining customer’s loyalty.

Sustainable packaging in today’s world is the most followed trend because people want to play their part in contributing to the betterment of the condition of the Earth. Consumers buying behavior like packaging trends keep changing with time, needs, and requirements.